As our studio began working with local breweries, developing new identities, brands and labeling systems, we thought it would be a good idea to understand the beer making process. So we got some home brewing equipment and got busy. We had a lot of fun, made a huge mess and in the end made a beer so good, it really needed it’s own label. The result is the Pour Excuse Brewing Company label. We made several recipes over the years, but the fist batch, No. 1, holds a special place in our heart.
The label is designed with a grungy, garage aesthetic reflecting the hand-made nature of the brew, and the garage where it came to life. Textured paper, in-house printing and hand-labeling ensured an off kilter, imperfect label that reflects it’s roots.
We partnered with Ten Pin Brewing in Moses Lake Washington to develop a labeling system for the start up brewery. Ten Pin is an offshoot business venture that evolved out of the family owned bowling alley of the same name. We designed the main structure of the label based on the X (a strike in bowling score keeping) and gave each product it’s own color and texture.
The font selection is a deliberate marriage of modern and retro, reflecting not only traditional bowling culture but also the family business that started in the 1950’s. The product list has grown to several products in glass and label, as well as a core set of beers they offer in cans. Ten Pin has a culture of experimentation, so has an almost constant rotation of new products on tap at their Moses Lake tasting room.