Domaine Drouhin Oregon wanted to give the Rose Rock Vineyard the respect it deserved. So rather than incorporate that vineyard into the DDO brand, they chose to launch a new label to house the wines from this amazing vineyard. Starting with simple “rose” and “rock” illustrations, the design is kept classic and clean, both to align with the tradition of DDO, but also to focus the eye on the central illustration. The labels are printed on a textured, uncoated stock and use minimal embellishments. The reserve tier labels introduce some new artwork, and a gold foil treatment. Overall, the effect is elegant and timeless.