Appassionata Estate in the Chehalem Mountains is a special place, and has a unique wine program. The wines are built for aging and released only when ready, some age for 1o years. The winery needed a way to tell that story more fully, and in a way that communicated the premium position in the market. We developed this booklet as way to do just that. With a mix of black and white and color photography, and accented with metallic gold throughout, this piece screams, or maybe whispers, “elegance.”

The original design of the winery includes an initial cap A, that is inspired by old illuminated manuscripts. While evocative and beautifully detailed, it can be hard to reproduce. We were also tasked with providing some options that were a little easier to work with. What followed was a series of logo variations that allowed for flexibility in the marketing of the winery.