A young couple had the dream of starting a tavern, tap house and wine bar in Newberg, Oregon. They had a vision of rich colors, aged wood furniture, lush textures with a sprinkle of art deco mixed in. Our challenge was to develop a logo and simple brand that reflected this aesthetic. I’m not gonna sugar coat it… I think we nailed it.

In addition to reflecting the rich, vintage ethos of the place, the logo had to be simple enough to work on glasses, coasters, tees, etc., so it needed to be strong yet simple. Our solution is a versatile logo that has a subtle echo of Art Deco typography, with a modern sense of play. The logo conveys a sense of inclusion to the clientele, and has a slightly up-market position. Perfect for a wine town.