Anne Amie Vineyards Prisme & L’iris

Anne Amie has the reputation of being a producer of high-end wines. But after several years in full operation, it was time to enter the ultra-premium market. These new wines required a package that built on their existing brand, but elevated it for this new audience.

The existing label for Anne Amie is an industry icon. Named after the two daughters of the founder, the winery employs a victorian sensibility to a modern winery. The direction for the new label was to use as many of the existing brand elements as possible, including the main illustration, but make it look like a better, more elegant, version of itself. The resulting label has a softly colored illustration, flanked by ornate victorian borders and delicate gold and bronze foil.