RipRock Stone Blades

An importer of consumer level stone cutting products need a brand name and trade dress for their new product line. After helping to name the company “RipRock,” we turned our attention to the look of the saw blades and packaging.

Developed as a professional, yet consumer level product, these blades are at the top of the food chain for their product category. Therefore, the packaging and the product itself had to communicate “category leader.” The design system includes the color of the blades themselves, which is used as a primary differentiation. The packaging that houses the blades, allows the teeth to show through, which allows the packaging itself to stay fairly simple. The total package, both the paper board wrap and the blade, is still eye catching and communicates the necessary information quickly.