Eggs ‘n Things

Eggs n’ Things is a 30 year old breakfast restaurant in the heart of the Waikiki neighborhood of Honolulu, Hawaii. The owners wanted to expand the business and in preparation, needed to update the identity.

The owners and management of Eggs ‘n Things recognized the need for a stronger and more intentional identity system when they made the decision to turn the restaurant into a franchise. The mom and pop restaurant had plans to introduce stores into the U.S. mainland and Japan, as well as offer proprietary pancake mix and an assortment of privately branded syrups and sauces.

The design overhaul started with the original logo and built out. The goal was to create a system that connected to the original logo, but expanded the look as well as introduced meaning and flexibility to the system.

“Thank you so much for everything you’ve done. The new logo is perfect and everyone loves the new look of the packaging. You guys are fantastic.”