Cummins Road Pinot noir

Merriman Vineyard is a small vineyard in Yamhill county. The hillside vineyard directs the higher elevation fruit for it’s main label, and lower fruit to the Cummins Road label, the second label for the vineyard.

The direction for the project was to create a brand that reflected the rustic country road that the vineyard sits on. Additionally, this product is sold exclusively in Texas, so we wanted to create a label that would accurately reflect it’s Northwest roots, while appearing consistent with it’s Southern distribution. Depicting an old country gate, the label is at once rustic and contemporary, evocative and intriguing.

“NowDesign brought a lot to the table – A high level of creativity, great analysis and the budget worked. The new package looks great and exceeded our expectations.”